Commercial transformation
Aligning routes to market, pricing, partner ecosystems, and operating models around a clear growth agenda.
Commercial Transformation · Enterprise AI
Building the systems that turn strategy into growth.
I connect commercial strategy, channel ecosystems, pricing, data, and AI to transform complex regional operations into scalable business value.
Based in
Spring, TexasOperating across the AmericasCommercial leader at the intersection of
Strategy×Technology×Execution
2026HP President’s Club
LATAMRegional commercial leadership
AIArchitecture, governance & adoption
EN · ESBilingual executive communication
01 The mandate
Transformation is not a technology project.
It is the discipline of connecting the dots.
I help organizations transform how they operate by aligning people, data, commercial systems, and emerging technology around the decisions that drive performance.
My work spans channel strategy, commercial excellence, pricing, and enterprise AI—translating ambitious ideas into operating capabilities that teams can actually use.
02 Where I create value
Capabilities
From strategic intent
to commercial reality.
Enterprise AI strategy
Moving AI from experimentation to governed, cost-aware systems designed around measurable business outcomes.
Regional execution
Connecting global strategy with the realities of Latin American markets, channels, teams, and customers.
Data & pricing
Turning fragmented signals into sharper commercial decisions and next-generation pricing capabilities.
03 Selected accomplishments
Evidence over adjectives
Impact that makes the strategy tangible.
Selected signals of leadership, technical curiosity, and the ability to turn complex ideas into commercial momentum.
2026Commercial leadership
HP President’s Club
Recognized for commercial performance and the collective impact of the Latin America team.
~50×AI architecture
Lower AI task cost
Redesigned a multi-agent investment workflow by matching each task to the right model and using deterministic scripts where reasoning was unnecessary.
LATAMRegional execution
Regional channel impact
Leads commercial channel priorities across diverse markets, connecting global strategy with local partner execution.
NextCommercial excellence
Future-ready pricing
Working with global pricing leaders and BCG to translate a next-generation pricing vision into executable capabilities.
04 Entrepreneurial leadership
Founder & General Manager · Since 2013
Leadership from the owner’s side of the table.
At EM Technology, I lead a Peruvian engineering business specializing in the manufacture and installation of customized elevators and lifting systems.
Build
Turning customer requirements into engineered, installed solutions.
Lead
Balancing commercial growth, operations, people, and delivery quality.
Own
Making decisions with direct accountability for customers and outcomes.
05 Career trajectory
Built through the work
A commercial operator with a technologist’s curiosity.
Regional commercial leadership
Shaping channel, pricing, and transformation priorities across Latin America at HP.
Enterprise AI in practice
Exploring agentic architecture, governance, model economics, and applied business use cases.
EM Technology
Founder and general manager of a Peruvian engineering business delivering customized elevators and lifting systems.
Products, partners, and markets
Experience across category management, business development, and partner ecosystems in Peru and the wider region.
06 Perspective
“Innovation creates value only when the organization can connect it to a real decision, a real workflow, and a real outcome.”
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Let’s connect
Building what comes next?
I’m always interested in conversations about commercial transformation, enterprise AI, and the future of work.
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